LEGAL ADVICE ON PROMOTION AND ADVERTISING

Commercial advertising and Promotion are both commercial promotion acts performed by traders in the course of business activities in order to increase the number of customers to purchase goods or use their services. In which:

• “Commercial advertisement is a trade promotion activity of a trader to introduce to customers about his/her goods and service business activities” (Article 102 of the Commercial Law 2005);

• “Promotion is a trade promotion activity of a trader to promote the purchase and sale of goods and provision of services by giving customers certain benefits” (Clause 1, Article 88 of the Commercial Law 2005).

Services that LexNovum Lawyers provides to clients

Statistics show that the trend of trade promotion through the implementation of advertising and promotional programs is highly effective in the Vietnamese market, along with the need to use promotional and legal advice on advertising to ensure that the program is implemented in accordance with Vietnamese laws and regulations. LexNovum Lawyers has many years of experience in legal advice on promotion and advertising, specifically in the implementation of advertising programs and promotions for major domestic and foreign brands.

About the advertising program

• Legal advice on types of commercial advertising and issues related to commercial advertising methods, advertising programs in accordance with the law.

• Legal advice related to the legal provisions applicable to advertising products and services and matters to be noted about the content of advertising.

• Reviewing and providing legal advice on advertising contracts, providing advertising services, organizing advertising programs.

About the promotion

• Consulting on legal regulations related to promotional programs that customers perform.
• Consulting and proposing the type of promotion program suitable to the needs that customers describe and need to apply, such as lucky programs, vouchers, VIP incentives, customer gratitude, etc.
• Consulting and implementing the process of registration/notification of promotions, including consulting on program rules, label templates, arising tax issues and declarations for promotions.